I’m accustomed to only using the word “billion” to convey a type of kidding-not-kidding hyperbole (i.e. “I want to eat a billion pizzas for lunch”) but in Facebook’s case, there is no exaggeration.
They have over a billion daily active users.
If Facebook was a country, it would be the most populated country on earth. So even though the way in which businesses (and customers) use Facebook will continue to evolve, it’s safe to say that the platform as a whole isn’t going anywhere anytime soon. Investing in building and sustaining a presence on Facebook should (still) be a top priority for your business. (Source: Hootsuite.)